Eon Careers

Product Marketing Specialist

February 5, 2021

Work with the industry leader

Eon is the leader in Patient Management Software, one of the fastest-growing areas of healthcare enterprise sales. Our Patient Management Platform has some of the biggest clients in healthcare because we have a highly differentiated value proposition that is uniquely appealing to an enterprise: pre-built applications with a deeply configurable, no-code platform for integrated EPM throughout an organization.

 

As the leader in the EPM market, we are pioneering the applied use of Artificial Intelligence to enable next-generation health enterprises at organizations ranging from small integrated networks to Fortune 500 companies.

 

Position overview

As a Product Marketing specialist at Eon, you will collaborate with teams across the company to drive Culture Eon’s overall market positioning and ensure the success of our products in the fast-growing market. You will ensure that we stay connected with customer needs and market trends, establish market positioning that is differentiated, clear, and defensible.

 

Responsibilities

  • Industry, market and competitive intelligence via direct and indirect interactions with customers, prospects, partners, competitors, influencers and analysts
  • Analysis and tracking of marketing, sales, customer and user data to identify trends and test hypotheses
  • Market segmentation, targeting and positioning
  • Develop, own, and articulate differentiated value propositions for Eon’s products and solutions, compelling benefits, client outcomes, and the positioning of Eon’s products and services in the marketplace
  • Partner closely with internal stakeholders to create key value propositions and go-to-market positioning
  • Develop and own buyer and user personas and use case development
  • Product messaging and coordination of marketing and sales collateral and enablement assets
  • Product evangelism via analyst and press briefings, trade show attendance and public speaking opportunities
  • Leadership of pricing in collaboration with stakeholders across business
  • Defining and incrementally improving product marketing processes, templates, and playbooks
  • Partner with Product Managers to understand, transfer knowledge and provide input into product strategy and to design, plan and coordinate product launches
  • Think boldly about new ways to inspire the market and demonstrate how Eon can help customers transform the efficiency and quality of their workflows and quality of care

 

Requirements

  • 4+ years experience in product marketing in a high-growth mid-market / enterprise B2B SaaS company, in a healthcare environment
  • Experience in a fast-growth company defining new categories and services to market is preferred
  • Avid learner and listener who has a “tool box” of strategic and tactical product marketing experience
  • Have a very high bar for your own work as well as the results of the work you participate in and lead
  • Comfortable with owning and delivering against KPIs
  • Demonstrated ability to work cross-functionally with others in a way that supports and builds company culture, while aiding in the success of the team
  • Research skills. Systematically collect qualitative and quantitative inputs, draw on sharp analytical skills, intuition and empathy to find non-obvious patterns, and distill it all into actionable insights.
  • Communication and influencing. Engage and collaborate with diverse internal and external stakeholders to achieve shared understanding and vision.
  • Results focus. Prioritize, plan, coordinate, track and evaluate projects, programs and processes with a strong emphasis on learning and continuous improvement.

 

If we still have your attention, here’s how to apply

If you’re interested, don’t delay. Get your resume to us.